The spokesperson added, "Ditto is a pioneer and leader in virtual try-on for eyewear brands and retailers. Accurate virtual try-on knocks down barriers to purchasing eyewear online by giving consumers confidence in their purchase, and it helps retailers create a modern, omnichannel customer experience. We are excited by Ditto’s mission-driven team, which includes the company’s co-founder and CEO, Kate Doerksen, whose passion has driven Ditto into the forefront of virtual try-on."
Kellen Fowler, SVP of strategy and business development at 1-800 Contacts added, “Ditto’s goal of making it easier for consumers to discover and purchase great eyewear is closely aligned with our mission of making vision care simple. We are excited to have Kate and her talented team at Ditto join forces with Premium Vision and 6over6 as we pursue a better way in vision care. For our part, we look forward to providing the resources and partnership that Ditto needs to make the leap from a scrappy innovator to an established leader.”
Kate Doerksen, co-founder and CEO, Ditto, said, “Our clients have been asking us for a broader, integrated technology solution for a while. By combining Premium Vision, 6over6, and Ditto, we can make this a reality for our partners. This acquisition helps us bring our vision to life on a larger scale and make eyewear accessible and empowering for everyone.” Ditto was started in 2011 and has evolved its approach to the market significantly since that time.
KKR acquired 1-800 Contacts in 2020, as VMAIL reported. 1-800 Contacts is the largest seller of contact lenses in the U.S. Its portfolio of innovative 1-800 Contacts brands includes Liingo Eyewear, 6over6, Boomerang, and Premium Vision.